Case Study: Logo Design for a Latinx Travel Blog
Client Overview Our client is a passionate travel blogger dedicated to amplifying the voices and experiences of Latinx travelers worldwide. Through her blog, she shares travel tips, mindfulness in travel, and destination guides while also featuring guest contributions from fellow travel bloggers. In addition to insightful content, she offers travel-related products and merchandise, creating a space that is both informative and community-driven.
Project Goals
The client wanted a fresh, modern logo that reflects her blog’s essence: a travel hub that is bold, inspirational, and simple. She sought a design that captured the look and feel of her brand—beachy, minimalistic, and modern—while maintaining an inviting and empowering presence for her audience.
Research & Discovery: We explored travel-related aesthetics and Latinx cultural influences to create a unique and representative visual identity. Understanding the client's mission was key in ensuring the logo resonated with her audience.
Concept Development: Several initial concepts were sketched, each embodying elements of travel and adventure with a minimalistic touch. We experimented with different typography and iconography to balance boldness with simplicity.
Refinement: After receiving client feedback, we refined the selected concept to enhance its visual impact. The final design integrates a modern, clean typeface with subtle, travel-inspired elements that reinforce the brand’s aspirational tone.
Design Process
Final Logo Design
The result is a logo that embodies the essence of the blog—bold and simple— the typography maintains a sleek and contemporary feel while making an immediate and lasting impression on visitors.
