Healing Luna NYC
Visual Branding / Logo Design / Web Design + Development
This was a visual branding + web design project for Healing Luna NYC. A Queens-based business focused on mixing spirituality through therapy. Founder/owner, Jenny Hernandez is a marriage and family therapist and incorporates her abilities as a psychic medium into her work. Healing Luna NYC’s mission is to provide affordable mental and emotional healing to her clients within the local area.
Jenny requested that her logo incorporate an illustrative look that had feminine and plant motifs to symbolize how a person grows through different experiences (especially emotional) as women have been associated with emotions for years, the face of a woman was created to symbolize the connection and also a demographic that she serves. Creating a moonlike shape over the girls face was a subtle way to introduce the symbol of the moon: intuitive and inner wisdom. Another meaning is illuminating what is hidden much like how our sense of awareness begins to reveal what we hide or suppress when doing inner work for our own growth.
The Branding Process
Jenny and I worked together to formulate a look and feel to her brand that incorporated her connection to plants, the moon and her community in which she serves which are predominately WOC.
Plants symbolize growth and the beauty of healing while the moon symbolizes inner wisdom and intuition. Representation of WOC was very important to Jenny as she herself is Dominican and has a deep appreciation and connection to her culture.
Website Design
Following our branding sessions, I worked with Jenny to create a website with an easy-to-use feel where clients can easily book her services as well as understand her professional background. We decided that 6 pages was enough to keep the information on her site minimal and to not overwhelm clients with too much information.
